The “SpaceSelfie” satellite that Samsung launched has come to an abrupt end. Held at 65,000 feet by a massive balloon, it disastrously came crashing back down to earth, ending up on a Michigan couple’s land, apparently getting tangled in nearby power lines on its way down.
The SpaceSelfie campaign kicked off last week, with supermodel Cara Delevingne as the face of it. The initiative was to have Delevingne take and upload what would be “the world’s first selfie sent into space.” It’s said the image she took of herself was broadcast on a phone “attached to the satellite, re-captured using an onboard camera, and beamed back to Earth.”
Samsung is now reporting that weather conditions put a quick end to the mission. The satellite had to make an “early soft landing in a selected rural area” on Saturday. Samsung’s SpaceSelfie website was displaying an apology message, but now simply says “Mission Complete.”
Nobody, nor any property, was injured as the satellite came crashing back down to earth. No doubt, it’s creating more media exposure than the project would receive had it all gone smoothly.
Samsung also tells Marketing Dive that the device managed to capture “tens of thousands of photos” from the stratosphere in the mere 24 hours that it was live.
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