Social media is a weird beast that makes a lot of us at least somewhat uncomfortable, but most of us also acknowledge it’s a bit of a necessary evil for the modern creative. This great video talks about being realistic about what social media is, your relationship with it, and what you can expect from it.
Coming to you from Sean Tucker, this thoughtful video essay explores the role social media plays in our lives. The truth is that increasingly high proportions of potential customers turn to various forms of social media to find photography and videography services, and its place as a central hub of communication and information in modern society has been firmly cemented. As Tucker said, children even see it as a idealistic sort of career. It’s easy to get sucked into it as a means of income or of validation, but the truth is that one of those is rare and the other is almost nonexistent. Nonetheless, having a balanced, realistic relationship with it can enable it to be a very useful tool for marketing and presenting one’s work. Tucker goes into some great detail about just that.
Be sure to also check out Tucker’s new photography book on his website.